This is a graph showing a spike in popularity for Cinderella story Loyola Chicago's basketball team during the March Madness tournament.
This is a graph showing a spike in google searches for UMBC's basketball team during basketball tournament.
This is a graph showing somewhat of a spike for Loyola-Chicago admissions during the tournament. This interest is sustained after the tournament and reaches a higher level than last year at the end of September.
This is a graph showing a spike in interest in UMBC admissions during the tournament, but also a very high interest over September 23-29, as the application period opens soon.
As follows are three articles that explain that the increase in applications is linked to an increase in notoriety, social media followers, and news coverage for the college.
https://www.theatlantic.com/education/archive/2017/03/the-march-madness-application-bump/519846/
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